Vital was hired by PepsiCo to help generate buzz around their cross promotional partnership with XBox, video game Halo and the launch of their signature bottle. Vital deployed a legion […]
Vital was hired by Bacardi USA to create an influencer marketing and sampling program targeting Latinos in the New York City/Tri-State Area. Vital hired several prominent Latino DJ’s to act […]
Iconic Footwear brand Adio tapped Vital to create their campaign to re-launch the brand. Vital executed an integrated brand campaign that consisted of print, digital and an interactive application.
Who do millennials love? What do millennials love? How do millennials love? All questions that many organizations and brands have thought about and are seeking answers to. Besides sales, the […]
While it’s undeniably important to engage Millennials in the digital universe, these technologically fluent individuals will eventually, and inevitably, need to come up for oxygen…Yep, good old fashion air. Its […]
Paul has been a pioneer in the fashion, entertainment, marketing and communications industries for over two decades. Mr. Estevez has developed and executed highly successful marketing programs and media campaigns […]